Launched custom hat e-commerce company Heads Of State in January 2021, which has been profiled by POPSUGAR and Harper’s Bazaar, and debuted at Paris Fashion Week in February 2022.

Group Nine Media, the no. 1 video publisher on mobile in the U.S., launched “Swipe.Shop,” its largest, portfolio-wide, mobile shopping solution ever. Swipe.Shop will feature over 80 bespoke digital storefronts curated from editors across the five Group Nine brands (The Dodo, NowThis, POPSUGAR, Thrillist and Seeker) and spotlight the must-have products this holiday season. Group Nine has committed that 50% of all Swipe.Shop products will be from small business owners, including entrepreneurs Aurora James, Founder & Creative Director, Brother Vellies; Massy Arias, Health Coach & Co-Founder Tru Supplements; Kai Avent-deLeon, Founder, Sincerely, Tommy; Andréa McBride John, CEO and Co-Founder, and Robin McBride, President and Co-Founder, McBride Sisters Collection. 15% of all shelfspace will be reserved for Black-owned businesses.

Beauty line launched by POPSUGAR in February 2018.